The Hidden Cost of Missed Follow-Ups: How Much Revenue Is Slipping Through the Cracks?

Missed follow-ups cost SMEs thousands every month. Learn how automated workflows recover lost revenue and close more deals consistently.

Every business owner knows follow-up is important, yet it’s the first thing to drop when you’re busy. You mean to send that email, make that call, or check in with that prospect… but then client work takes over. Before you know it, the opportunity is gone.

The hidden cost of missed follow-ups is huge, and for many SMEs it’s the difference between consistent growth and another feast-or-famine quarter.

The Reality of Missed Follow-Ups

Research shows:

80% of sales require at least 5 follow-ups.
Most businesses give up after 1 or 2 attempts.
Leads often go cold simply because they were forgotten, not because they weren’t interested.

If you don’t have a system to keep leads engaged, you’re losing money every single month.

How Much Could This Be Costing You?

Let’s do some quick maths. Say you lose just 5 opportunities a month because of missed follow-up, each worth £5,000. That’s £25,000 in lost revenue every month, £300,000 a year.

And the worst part? These are warm leads you’ve already paid for with time, energy, or marketing spend.

The Answer: Automated Follow-Up

The fix isn’t working harder, it’s working smarter. With CRM workflows, email automation, and LinkedIn sequences, every lead is followed up consistently without you lifting a finger.

Never forget a lead again.
Stay front-of-mind while prospects are deciding.
Close more deals simply by staying consistent.

Missed follow-ups are the silent killer of growth. But with the right systems, you can stop revenue slipping through the cracks and turn more opportunities into sales.

Want to see how much revenue you could recover with automated follow-up? Book a free strategy call.